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<channel>
	<title>Designer Wooksang Kwon</title>
	<link>https://wooksangkwon.com</link>
	<description>Designer Wooksang Kwon</description>
	<pubDate>Mon, 25 Aug 2025 16:38:57 +0000</pubDate>
	<generator>https://wooksangkwon.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Selected Projects 2013 — 2023</title>
				
		<link>https://wooksangkwon.com/Selected-Projects-2013-2023</link>

		<pubDate>Fri, 04 Jan 2019 04:14:43 +0000</pubDate>

		<dc:creator>Designer Wooksang Kwon</dc:creator>

		<guid isPermaLink="true">https://wooksangkwon.com/Selected-Projects-2013-2023</guid>

		<description>
	Projects at Google

	&#60;img width="2474" height="1646" width_o="2474" height_o="1646" data-src="https://freight.cargo.site/t/original/i/89c645998fb5a5808be675d5c776da83fbc84aa62a59bf5eb722834c068dbf6e/1-2.png" data-mid="237678775" border="0"  src="https://freight.cargo.site/w/1000/i/89c645998fb5a5808be675d5c776da83fbc84aa62a59bf5eb722834c068dbf6e/1-2.png" /&#62;Material Expressive + Google ABC2023—2024, Branding, UI, Website

	&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6d71043cb555650e1c0d9b484ecb33e960a4d1153c0e6e8c1a4d673609ab9b99/Background-1.png" data-mid="163077642" border="0"  src="https://freight.cargo.site/w/1000/i/6d71043cb555650e1c0d9b484ecb33e960a4d1153c0e6e8c1a4d673609ab9b99/Background-1.png" /&#62;Google Pixel Essential Apps&#38;nbsp;2022, Icon Design, Illustration, UI
	&#60;img width="1054" height="688" width_o="1054" height_o="688" data-src="https://freight.cargo.site/t/original/i/ddee4c0af8ebe4ce79a64840eecde14eb87823f271a6a844f0693bc1286f2975/GM3.6.png" data-mid="141344127" border="0"  src="https://freight.cargo.site/w/1000/i/ddee4c0af8ebe4ce79a64840eecde14eb87823f271a6a844f0693bc1286f2975/GM3.6.png" /&#62; Google Material Design 3 x Android SysUI&#38;nbsp;2021—22, Branding, UI
 
	&#60;img width="2294" height="1529" width_o="2294" height_o="1529" data-src="https://freight.cargo.site/t/original/i/c4fb61b3008b5ddfd6994f27822eeda1baa173f9782759a419cc3b76a52cff88/NST.png" data-mid="163072203" border="0"  src="https://freight.cargo.site/w/1000/i/c4fb61b3008b5ddfd6994f27822eeda1baa173f9782759a419cc3b76a52cff88/NST.png" /&#62;Nearby Share on Android
2022, Motion, UI 
	
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e35f46ebfdb757724916b4ad0ec8ae0b506f1d9f8ca4340ef088d34fda0664c3/Tmobile-Compressed.gif" data-mid="187741877" border="0"  src="https://freight.cargo.site/w/1000/i/e35f46ebfdb757724916b4ad0ec8ae0b506f1d9f8ca4340ef088d34fda0664c3/Tmobile-Compressed.gif" /&#62;
&#60;img width="8400" height="5600" width_o="8400" height_o="5600" data-src="https://freight.cargo.site/t/original/i/caaa8bce443927854f9ebd3d5ffc2588e5f3452b8998a867949672095559fee0/Tmobile7.png" data-mid="145782743" border="0"  src="https://freight.cargo.site/w/1000/i/caaa8bce443927854f9ebd3d5ffc2588e5f3452b8998a867949672095559fee0/Tmobile7.png" /&#62;
Native Ads for Google Partners
2019, Branding, Motion, UI
	&#60;img width="2250" height="1500" width_o="2250" height_o="1500" data-src="https://freight.cargo.site/t/original/i/70dd5b2ad6b8957525e2d837429bdeca7cde6dc9d4deaa9e2d4ed4c735d8861f/myway-12.png" data-mid="68476344" border="0"  src="https://freight.cargo.site/w/1000/i/70dd5b2ad6b8957525e2d837429bdeca7cde6dc9d4deaa9e2d4ed4c735d8861f/myway-12.png" /&#62;Google Ad Manager (Former DFP)
2018—19, Branding, UI, Website



Branding / Interface


	&#60;img width="7680" height="5120" width_o="7680" height_o="5120" data-src="https://freight.cargo.site/t/original/i/5d8e1b8cca6dbf0984dcf901cbdc29543868d0b1057d49053f784af56e74b121/okok2.png" data-mid="213780438" border="0"  src="https://freight.cargo.site/w/1000/i/5d8e1b8cca6dbf0984dcf901cbdc29543868d0b1057d49053f784af56e74b121/okok2.png" /&#62;Moody’s (uploading...)2023, Branding, Motion, Print
	&#60;img width="2066" height="1377" width_o="2066" height_o="1377" data-src="https://freight.cargo.site/t/original/i/fec2cf40505fc20a595cc6ea27c5ac80ab355db51088c2d5dd708864dc759909/Thumb1.png" data-mid="212398538" border="0"  src="https://freight.cargo.site/w/1000/i/fec2cf40505fc20a595cc6ea27c5ac80ab355db51088c2d5dd708864dc759909/Thumb1.png" /&#62;Airspace Intelligence2021, Icon Design, Data Visualization
	&#60;img width="8400" height="5600" width_o="8400" height_o="5600" data-src="https://freight.cargo.site/t/original/i/bec11f664f800d3dfb3dc187a48d0466853e2212eba62245f35c4e8177cf622d/f6f6f6-1.png" data-mid="163078768" border="0"  src="https://freight.cargo.site/w/1000/i/bec11f664f800d3dfb3dc187a48d0466853e2212eba62245f35c4e8177cf622d/f6f6f6-1.png" /&#62;
BarBuddy2021, Branding, Data Visualization, UI/UX

	&#60;img width="4501" height="3001" width_o="4501" height_o="3001" data-src="https://freight.cargo.site/t/original/i/50a967d270e85503bebd8c8e98c7efccc266250f1b83535575fccf6a10d4ade4/Final.png" data-mid="158775301" border="0"  src="https://freight.cargo.site/w/1000/i/50a967d270e85503bebd8c8e98c7efccc266250f1b83535575fccf6a10d4ade4/Final.png" /&#62;Studio Costa
2020, Branding, Motion
	&#60;img width="1440" height="960" width_o="1440" height_o="960" data-src="https://freight.cargo.site/t/original/i/2b3b24bc50b5d4b4de5786b2b56c0d2f8bbc8761c54eb1c652c0d2a834429027/Untitled-1.gif" data-mid="187741531" border="0"  src="https://freight.cargo.site/w/1000/i/2b3b24bc50b5d4b4de5786b2b56c0d2f8bbc8761c54eb1c652c0d2a834429027/Untitled-1.gif" /&#62;Samsung SDS—Brity RPA &#38;amp; Assistant 2020, Branding, Character Design, Motion
	&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c9efd4c37c369b30aace2a153be69f25285ef80089f09a5d0333cdc42e92f3bf/Animation_withText-4-Oct19.gif" data-mid="86969638" border="0"  src="https://freight.cargo.site/w/1000/i/c9efd4c37c369b30aace2a153be69f25285ef80089f09a5d0333cdc42e92f3bf/Animation_withText-4-Oct19.gif" /&#62;Scopus IT2020, Branding, Motion, UI/UX

	&#60;img width="12000" height="8000" width_o="12000" height_o="8000" data-src="https://freight.cargo.site/t/original/i/e971f19b2fba13b35a55480409f2e67fce11b80683e3a52d274028d257cb5533/Thumbnail-2.png" data-mid="162987206" border="0"  src="https://freight.cargo.site/w/1000/i/e971f19b2fba13b35a55480409f2e67fce11b80683e3a52d274028d257cb5533/Thumbnail-2.png" /&#62;Tripfello2019, Branding, UI/UX


	&#60;img width="5421" height="3614" width_o="5421" height_o="3614" data-src="https://freight.cargo.site/t/original/i/87dc2f06a26fee21ad79e6585b9d276f79e9d0688b17b94baf04299c1938dd8d/UMshowFinal2.jpg" data-mid="49585765" border="0"  src="https://freight.cargo.site/w/1000/i/87dc2f06a26fee21ad79e6585b9d276f79e9d0688b17b94baf04299c1938dd8d/UMshowFinal2.jpg" /&#62;Universal Materiality
2018, Book, Exhibition, Poster
	
&#60;img width="2280" height="1520" width_o="2280" height_o="1520" data-src="https://freight.cargo.site/t/original/i/ed1285db7c9a0829e37e9d4d0b61bd660abbd9187e317701db6546bd2dbce10a/OSL-NewSchool_Thumbnail3.gif" data-mid="39279190" border="0"  src="https://freight.cargo.site/w/1000/i/ed1285db7c9a0829e37e9d4d0b61bd660abbd9187e317701db6546bd2dbce10a/OSL-NewSchool_Thumbnail3.gif" /&#62;
&#60;img width="5000" height="3332" width_o="5000" height_o="3332" data-src="https://freight.cargo.site/t/original/i/cc65441e8bf61823edb79c01edba9074028711ce4412eef0a6febed61f14e682/Group46.png" data-mid="50514538" border="0"  src="https://freight.cargo.site/w/1000/i/cc65441e8bf61823edb79c01edba9074028711ce4412eef0a6febed61f14e682/Group46.png" /&#62;
Open Style Lab
2017—18, Branding, Motion

	&#60;img width="4758" height="3171" width_o="4758" height_o="3171" data-src="https://freight.cargo.site/t/original/i/fece8d514f427b87c299f7475d830719249168fc9a84c32011af59801d961f62/Group-4.png" data-mid="39346324" border="0"  src="https://freight.cargo.site/w/1000/i/fece8d514f427b87c299f7475d830719249168fc9a84c32011af59801d961f62/Group-4.png" /&#62;Fletcher Museum2016, Branding, Motion, UI, Website
	&#60;img width="2445" height="1630" width_o="2445" height_o="1630" data-src="https://freight.cargo.site/t/original/i/8711361035eb23c898088bb2b4d7a35e288a84df01f34055aaaedb344973a8a5/Group-8.png" data-mid="79034341" border="0"  src="https://freight.cargo.site/w/1000/i/8711361035eb23c898088bb2b4d7a35e288a84df01f34055aaaedb344973a8a5/Group-8.png" /&#62;Plato E&#38;amp;C2015, Branding
	&#60;img width="3172" height="2114" width_o="3172" height_o="2114" data-src="https://freight.cargo.site/t/original/i/76131b17e92e40972c596177fda7d4b08ea1e610c2fc2cdec65495b076cd2ea5/Group-4.png" data-mid="35653109" border="0"  src="https://freight.cargo.site/w/1000/i/76131b17e92e40972c596177fda7d4b08ea1e610c2fc2cdec65495b076cd2ea5/Group-4.png" /&#62;GPTI Test2013, Data Visualization, UI, Website, Research




	Typeface / Print


	&#60;img width="9001" height="6001" width_o="9001" height_o="6001" data-src="https://freight.cargo.site/t/original/i/e60ea54c493a8d0723d46554257f5ae7333a50545edf425f5c98a9b58bddda8c/ARK2020-08.png" data-mid="145836220" border="0"  src="https://freight.cargo.site/w/1000/i/e60ea54c493a8d0723d46554257f5ae7333a50545edf425f5c98a9b58bddda8c/ARK2020-08.png" /&#62;Typeface for ARK Solutions2020, Branding, Typeface
	
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/05a3618df0f97257eb3484fe3bd7ac20c297ededb6f5974010895b5a62de7580/money.gif" data-mid="56390596" border="0"  src="https://freight.cargo.site/w/1000/i/05a3618df0f97257eb3484fe3bd7ac20c297ededb6f5974010895b5a62de7580/money.gif" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6d18ec78349384678e7cfea9e40c5e6632168a2164a964bc30a40b463db55893/money_1.gif" data-mid="56390598" border="0"  src="https://freight.cargo.site/w/1000/i/6d18ec78349384678e7cfea9e40c5e6632168a2164a964bc30a40b463db55893/money_1.gif" /&#62;
Talks at Google NYC2018, Motion, Poster
	&#60;img width="5373" height="3582" width_o="5373" height_o="3582" data-src="https://freight.cargo.site/t/original/i/5d07623b8e90cb3cca874d036adcaabbe751595f49c7d47e54a66cb04a041c66/Thesis_Cover2-36.png" data-mid="56924381" border="0"  src="https://freight.cargo.site/w/1000/i/5d07623b8e90cb3cca874d036adcaabbe751595f49c7d47e54a66cb04a041c66/Thesis_Cover2-36.png" /&#62;RISD MFA Thesis2017, Book

	&#60;img width="3050" height="2033" width_o="3050" height_o="2033" data-src="https://freight.cargo.site/t/original/i/9acb32108879c55abf1f5541adc405a7d260b1e44b9347ca3df181e591568e24/Group80newfinal2020Jun.png" data-mid="78423085" border="0"  src="https://freight.cargo.site/w/1000/i/9acb32108879c55abf1f5541adc405a7d260b1e44b9347ca3df181e591568e24/Group80newfinal2020Jun.png" /&#62;Typeface: New Brush2017, Booklet, Typeface
	&#60;img width="3660" height="2441" width_o="3660" height_o="2441" data-src="https://freight.cargo.site/t/original/i/ba870082cbbf140aa11b2d1f75ef523abbf10c4e3ad6b466bb421ee3f3a046f1/rock1.jpg" data-mid="69614187" border="0"  src="https://freight.cargo.site/w/1000/i/ba870082cbbf140aa11b2d1f75ef523abbf10c4e3ad6b466bb421ee3f3a046f1/rock1.jpg" /&#62;RISD Poster Series I2017, Motion, Poster
	&#60;img width="5943" height="3962" width_o="5943" height_o="3962" data-src="https://freight.cargo.site/t/original/i/b65283531c209617529de48f988d68ce9952148c2187064a2070fea3396406cd/Open_adjusted.jpg" data-mid="32030779" border="0"  src="https://freight.cargo.site/w/1000/i/b65283531c209617529de48f988d68ce9952148c2187064a2070fea3396406cd/Open_adjusted.jpg" /&#62;RISD Poster Series II 2016, Motion, Poster

	&#60;img width="3545" height="2363" width_o="3545" height_o="2363" data-src="https://freight.cargo.site/t/original/i/36cb030c03b43e02a4db3f8015f587f6002dc4b590af7f4dfd7a269e2516d38a/Cheongmil-57.png" data-mid="145568912" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/36cb030c03b43e02a4db3f8015f587f6002dc4b590af7f4dfd7a269e2516d38a/Cheongmil-57.png" /&#62;Expo Cheong-nyang2015, Branding, Poster,&#38;nbsp;Typeface
	&#60;img width="3172" height="2114" width_o="3172" height_o="2114" data-src="https://freight.cargo.site/t/original/i/2b01bccf2ec3691a1fcafe6ae461a2d736adb8a7f2b8c3637cfe328ed38453bb/void_cargo_last.png" data-mid="31968538" border="0"  src="https://freight.cargo.site/w/1000/i/2b01bccf2ec3691a1fcafe6ae461a2d736adb8a7f2b8c3637cfe328ed38453bb/void_cargo_last.png" /&#62;Void Collective Posters2014—15, Postcard, Poster
	&#60;img width="3913" height="2609" width_o="3913" height_o="2609" data-src="https://freight.cargo.site/t/original/i/b774938ac76140ced008d4cdfdfaee50c5774094f056a2083691e6928cb14a6e/Soyo_Re-26.png" data-mid="70740943" border="0"  src="https://freight.cargo.site/w/1000/i/b774938ac76140ced008d4cdfdfaee50c5774094f056a2083691e6928cb14a6e/Soyo_Re-26.png" /&#62;

Soyo + Jin2014—15, Album, Book


	&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e962f7ba863e415672388a104499bbfb0ebf198aa7e5d46f78dd85202817dc97/190106_4pm.jpg" data-mid="32003884" border="0"  src="https://freight.cargo.site/w/1000/i/e962f7ba863e415672388a104499bbfb0ebf198aa7e5d46f78dd85202817dc97/190106_4pm.jpg" /&#62;Fashion Channel-K2013, Book
	
	




	Others

	
&#60;img width="5081" height="3387" width_o="5081" height_o="3387" data-src="https://freight.cargo.site/t/original/i/8b89ee8b65b18c3760fb70cc30a285518473fd0630c4e7afde67c9956626f919/1-01.jpg" data-mid="31966807" border="0"  src="https://freight.cargo.site/w/1000/i/8b89ee8b65b18c3760fb70cc30a285518473fd0630c4e7afde67c9956626f919/1-01.jpg" /&#62;
&#60;img width="5032" height="3354" width_o="5032" height_o="3354" data-src="https://freight.cargo.site/t/original/i/c1ef498142e7bc1c6d521594bdb40432da38a82a6580a088b4eb4affb45b55af/1-05.jpg" data-mid="55218357" border="0"  src="https://freight.cargo.site/w/1000/i/c1ef498142e7bc1c6d521594bdb40432da38a82a6580a088b4eb4affb45b55af/1-05.jpg" /&#62;
Urging Osmosis2016, Bookend, Sculpture
	&#60;img width="8101" height="5401" width_o="8101" height_o="5401" data-src="https://freight.cargo.site/t/original/i/6793600f95145ade8d60e35097dd4111d7f00ba9e1c2ae5d74c2256172e6db3d/myway22-212.png" data-mid="68594746" border="0"  src="https://freight.cargo.site/w/1000/i/6793600f95145ade8d60e35097dd4111d7f00ba9e1c2ae5d74c2256172e6db3d/myway22-212.png" /&#62;Universal Drawing&#38;nbsp;2015, Acrylic on Canvas
	&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/680c679943d8a2ae3758b546587f3546d98d53eb9f4d6e3acd7b11612c9f4ecf/new7_copy_brighter.jpg" data-mid="32036823" border="0"  src="https://freight.cargo.site/w/1000/i/680c679943d8a2ae3758b546587f3546d98d53eb9f4d6e3acd7b11612c9f4ecf/new7_copy_brighter.jpg" /&#62;A Way to Contain a Day in a Book2014, Book

	
</description>
		
	</item>
		
		
	<item>
		<title>Airspace Intelligence</title>
				
		<link>https://wooksangkwon.com/Airspace-Intelligence</link>

		<pubDate>Fri, 04 Jan 2019 03:54:27 +0000</pubDate>

		<dc:creator>Designer Wooksang Kwon</dc:creator>

		<guid isPermaLink="true">https://wooksangkwon.com/Airspace-Intelligence</guid>

		<description>
	Airspace Intelligence

	ASI (Air Space Intelligence) is a software company that helps airlines improve their operations. Their main platform, Flyways AI, is used by air carriers, such as Alaska Airlines, to optimize flight paths, which helps them save on fuel and reduce carbon emissions.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; They introduced a unique UI style that departs from the prevailing trend of soft, rounded aesthetics, which is dominant in the industry. As the original designer of the existing icons from 2023, I was asked to reference their new UI and art direction images to redesign the icons that align with the new direction.


	The challenge was creating shapes that aligned with the new UI. It wasn't just about replacing curves with straight lines; the key was ensuring the icons still captured the distinct features of each aircraft, especially when viewed at smaller sizes (as they appear on the actual screen). I was able to maintain the unique contours that would have been lost by simply straightening them out by using flexible, angular lines.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; This approach also brought more consistency to the entire set. Unlike the previous designs where each aircraft had a unique curvature, the use of straight lines allowed for the angles of each straight line to be more or less modular based on pixel coordinates. The result was a more systematized icon set with a consistent look that truly embodies the new UI of Aerospace Intelligence.


	Icon Design
Data Visualization
2024 Fall


&#60;img width="4896" height="3264" width_o="4896" height_o="3264" data-src="https://freight.cargo.site/t/original/i/2c15a20119cb5a59657a8c039dd9988e4f70354f1b16ebcd51e76c82a9f77299/77oxlgwwow0-samuel-zeller.jpg" data-mid="31802075" border="0"  src="https://freight.cargo.site/w/1000/i/2c15a20119cb5a59657a8c039dd9988e4f70354f1b16ebcd51e76c82a9f77299/77oxlgwwow0-samuel-zeller.jpg" /&#62;
2014&#60;img width="4770" height="3180" width_o="4770" height_o="3180" data-src="https://freight.cargo.site/t/original/i/07c6fb5e7d9e9a799de13f08708af9470b03d1346b479a6f7d32fa63c597976f/0kxryh5tak-samuel-zeller.jpg" data-mid="31802078" border="0"  src="https://freight.cargo.site/w/1000/i/07c6fb5e7d9e9a799de13f08708af9470b03d1346b479a6f7d32fa63c597976f/0kxryh5tak-samuel-zeller.jpg" /&#62;
2015
&#60;img width="4718" height="3145" width_o="4718" height_o="3145" data-src="https://freight.cargo.site/t/original/i/9090d589f003fb7964a93872f09b16b727314fe07e51fb3589b6d8de81c9c786/_hdmodhqfqc-samuel-zeller.jpg" data-mid="31802077" border="0"  src="https://freight.cargo.site/w/1000/i/9090d589f003fb7964a93872f09b16b727314fe07e51fb3589b6d8de81c9c786/_hdmodhqfqc-samuel-zeller.jpg" /&#62;
2016



The Diversity of Worlds
(p. 56)When the cosmos wakes, if ever she does, she will find herself not the single beloved of her maker, but merely a little bubble adrift on the boundless and bottomless ocean of being.
 

&#60;img width="4870" height="3247" width_o="4870" height_o="3247" data-src="https://freight.cargo.site/t/original/i/b2e8d310efaf43ef58da605ca0b2729acb4da51e60422c01be6033d76046f150/kczzaboax9y-samuel-zeller.jpg" data-mid="31802079" border="0"  src="https://freight.cargo.site/w/1000/i/b2e8d310efaf43ef58da605ca0b2729acb4da51e60422c01be6033d76046f150/kczzaboax9y-samuel-zeller.jpg" /&#62;
&#60;img width="4718" height="3145" width_o="4718" height_o="3145" data-src="https://freight.cargo.site/t/original/i/9090d589f003fb7964a93872f09b16b727314fe07e51fb3589b6d8de81c9c786/_hdmodhqfqc-samuel-zeller.jpg" data-mid="31802077" border="0"  src="https://freight.cargo.site/w/1000/i/9090d589f003fb7964a93872f09b16b727314fe07e51fb3589b6d8de81c9c786/_hdmodhqfqc-samuel-zeller.jpg" /&#62;
&#60;img width="4896" height="3264" width_o="4896" height_o="3264" data-src="https://freight.cargo.site/t/original/i/9124de137ed7278b6111224ea17982bb3ac96eba86981853863202a0bb978340/2xvnv8gj3zk-samuel-zeller.jpg" data-mid="31802080" border="0"  src="https://freight.cargo.site/w/1000/i/9124de137ed7278b6111224ea17982bb3ac96eba86981853863202a0bb978340/2xvnv8gj3zk-samuel-zeller.jpg" /&#62;

&#60;img width="4770" height="3180" width_o="4770" height_o="3180" data-src="https://freight.cargo.site/t/original/i/07c6fb5e7d9e9a799de13f08708af9470b03d1346b479a6f7d32fa63c597976f/0kxryh5tak-samuel-zeller.jpg" data-mid="31802078" border="0"  src="https://freight.cargo.site/w/1000/i/07c6fb5e7d9e9a799de13f08708af9470b03d1346b479a6f7d32fa63c597976f/0kxryh5tak-samuel-zeller.jpg" /&#62;
&#60;img width="4896" height="3264" width_o="4896" height_o="3264" data-src="https://freight.cargo.site/t/original/i/2c15a20119cb5a59657a8c039dd9988e4f70354f1b16ebcd51e76c82a9f77299/77oxlgwwow0-samuel-zeller.jpg" data-mid="31802075" border="0"  src="https://freight.cargo.site/w/1000/i/2c15a20119cb5a59657a8c039dd9988e4f70354f1b16ebcd51e76c82a9f77299/77oxlgwwow0-samuel-zeller.jpg" /&#62;
&#60;img width="4835" height="3223" width_o="4835" height_o="3223" data-src="https://freight.cargo.site/t/original/i/110cb638b0423cf6b40c61c534f2e4b08b45d44404a7f1778110dc336658415e/2w6ywit8_yk-samuel-zeller.jpg" data-mid="31802076" border="0"  src="https://freight.cargo.site/w/1000/i/110cb638b0423cf6b40c61c534f2e4b08b45d44404a7f1778110dc336658415e/2w6ywit8_yk-samuel-zeller.jpg" /&#62;



	
	All this long human story, most passionate and tragic in the living, was but an unimportant, a seemingly barren and negligible effort, lasting only for a few moments in the life of the galaxy.
</description>
		
	</item>
		
		
	<item>
		<title>Material Expressive</title>
				
		<link>https://wooksangkwon.com/Material-Expressive</link>

		<pubDate>Mon, 25 Aug 2025 16:38:57 +0000</pubDate>

		<dc:creator>Designer Wooksang Kwon</dc:creator>

		<guid isPermaLink="true">https://wooksangkwon.com/Material-Expressive</guid>

		<description>
	Material Expressive

	Material Design is a design system and set of guidelines created by Google to help teams build high-quality digital experiences across Android, iOS, Flutter, and the web.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
I had the privilege of working with the Material Design team to contribute to the guidelines for the newest 2025 phase, Material Expressive. Following the launch of Material Design 3 in 2024, the team further reimagined the system's components to be more expressive and diverse in terms of shape and color. This work aims to help users create products that are more engaging and user-friendly.
	I contributed to the web page component design for several guidelines, including Loading and Progress indicators, FAB and FAB menu, and Split buttons and Button groups.  A crucial part&#38;nbsp;of the guidelines was the previews and specifications. These were essential for conveying visual information to users and detailing proper usage along with common misuses to avoid.Material Design 3 a.k.a. Material You

Material Design 3 VideoMaterial Expressive (3+α) Video



	Website components
Application images (visual examples)UI Design Guideline
2024 Fall

Ma


&#60;img width="6084" height="2706" width_o="6084" height_o="2706" data-src="https://freight.cargo.site/t/original/i/807ca7ddfa9df899e32876418e7227638c340abc53d922a1ce4e9cdfd3428d70/Group-2134280839.png" data-mid="238577601" border="0"  src="https://freight.cargo.site/w/1000/i/807ca7ddfa9df899e32876418e7227638c340abc53d922a1ce4e9cdfd3428d70/Group-2134280839.png" /&#62;
&#60;img width="6400" height="2846" width_o="6400" height_o="2846" data-src="https://freight.cargo.site/t/original/i/c29d8c21a31db0b7332e7374501a074d0d5ac7d5d09127d97913ec4376bb379e/Web1.png" data-mid="238578489" border="0"  src="https://freight.cargo.site/w/1000/i/c29d8c21a31db0b7332e7374501a074d0d5ac7d5d09127d97913ec4376bb379e/Web1.png" /&#62;


	Material Expressive (3+α, Phase 1)


&#60;img width="6084" height="2706" width_o="6084" height_o="2706" data-src="https://freight.cargo.site/t/original/i/ea1630722efff95cba5f1d147f0c34eaf26ccc35941e0be7c0cc34222419080b/Group-2134280838.png" data-mid="238577608" border="0"  src="https://freight.cargo.site/w/1000/i/ea1630722efff95cba5f1d147f0c34eaf26ccc35941e0be7c0cc34222419080b/Group-2134280838.png" /&#62;
&#60;img width="6400" height="2844" width_o="6400" height_o="2844" data-src="https://freight.cargo.site/t/original/i/3e623b050d17435f7f0081047ebc8fd63e49dfe4df02033100ee550daa2593d0/Web2.png" data-mid="238578490" border="0"  src="https://freight.cargo.site/w/1000/i/3e623b050d17435f7f0081047ebc8fd63e49dfe4df02033100ee550daa2593d0/Web2.png" /&#62;

&#60;img width="6400" height="2840" width_o="6400" height_o="2840" data-src="https://freight.cargo.site/t/original/i/431377cb9ccf676345e2a32085481d6c97ab126dc09acc3d3f7f1c4e4a5aad1a/1P-01-1.png" data-mid="238684496" border="0"  src="https://freight.cargo.site/w/1000/i/431377cb9ccf676345e2a32085481d6c97ab126dc09acc3d3f7f1c4e4a5aad1a/1P-01-1.png" /&#62;
&#60;img width="6400" height="2840" width_o="6400" height_o="2840" data-src="https://freight.cargo.site/t/original/i/5122e3cacd04ce1dec5b4fd053c1d031f95c247c26e5cda5f32c3a10665da594/1P-02-1.png" data-mid="238684489" border="0"  src="https://freight.cargo.site/w/1000/i/5122e3cacd04ce1dec5b4fd053c1d031f95c247c26e5cda5f32c3a10665da594/1P-02-1.png" /&#62;


	Material Expressive (3+α, Phase 2)


	&#60;img width="2474" height="1646" width_o="2474" height_o="1646" data-src="https://freight.cargo.site/t/original/i/5f4868b2a06abba13ffee81642998825a06ddaac74c8e11c0ece6a9e0f6a42f7/1-2.png" data-mid="237678747" border="0"  src="https://freight.cargo.site/w/1000/i/5f4868b2a06abba13ffee81642998825a06ddaac74c8e11c0ece6a9e0f6a42f7/1-2.png" /&#62;
	
&#60;img width="2474" height="1646" width_o="2474" height_o="1646" data-src="https://freight.cargo.site/t/original/i/1a04027920bdba2b22b018dd76f8753ff3f6ea2a53cd4c9c470b667621a3a96e/2-3.png" data-mid="237678748" border="0"  src="https://freight.cargo.site/w/1000/i/1a04027920bdba2b22b018dd76f8753ff3f6ea2a53cd4c9c470b667621a3a96e/2-3.png" /&#62;
&#60;img width="2474" height="1646" width_o="2474" height_o="1646" data-src="https://freight.cargo.site/t/original/i/ece2202f3f29a2ce96ab2b1aaf6905689a6ed310c622d8fae5d144ad9805d44f/3-2.png" data-mid="237678749" border="0"  src="https://freight.cargo.site/w/1000/i/ece2202f3f29a2ce96ab2b1aaf6905689a6ed310c622d8fae5d144ad9805d44f/3-2.png" /&#62;


	&#60;img width="2474" height="1646" width_o="2474" height_o="1646" data-src="https://freight.cargo.site/t/original/i/2b6c6b2c6a57db800d0c1ca22e122da1cafcb79dd4f13a07e8ff0c25b4c77a04/4-1.png" data-mid="237678750" border="0"  src="https://freight.cargo.site/w/1000/i/2b6c6b2c6a57db800d0c1ca22e122da1cafcb79dd4f13a07e8ff0c25b4c77a04/4-1.png" /&#62;
	
&#60;img width="2474" height="1646" width_o="2474" height_o="1646" data-src="https://freight.cargo.site/t/original/i/f162b7c2dc381fb0829cf52255b97aa204a63b5d5c1cfe74869c6e03edb0b4c2/5-1.png" data-mid="237678751" border="0"  src="https://freight.cargo.site/w/1000/i/f162b7c2dc381fb0829cf52255b97aa204a63b5d5c1cfe74869c6e03edb0b4c2/5-1.png" /&#62;
&#60;img width="2474" height="1646" width_o="2474" height_o="1646" data-src="https://freight.cargo.site/t/original/i/02d598ed410712577be685141b7a7c8f8b2ef003c996dd2645c8b5b64646fe1b/6-1.png" data-mid="237678752" border="0"  src="https://freight.cargo.site/w/1000/i/02d598ed410712577be685141b7a7c8f8b2ef003c996dd2645c8b5b64646fe1b/6-1.png" /&#62;


	Material Expressive Illustrations


	&#60;img width="4210" height="2816" width_o="4210" height_o="2816" data-src="https://freight.cargo.site/t/original/i/d2392d34b717709b26b3394fe296de7768560eac5938a9fac046aa150937ebec/11-3.png" data-mid="238386280" border="0"  src="https://freight.cargo.site/w/1000/i/d2392d34b717709b26b3394fe296de7768560eac5938a9fac046aa150937ebec/11-3.png" /&#62;
	
&#60;img width="2476" height="1656" width_o="2476" height_o="1656" data-src="https://freight.cargo.site/t/original/i/0c76f0fcb9175494f79b6fd1b90d737412aa37fa36d93cfe776f29609c8b9f1e/9-1.png" data-mid="238305764" border="0"  src="https://freight.cargo.site/w/1000/i/0c76f0fcb9175494f79b6fd1b90d737412aa37fa36d93cfe776f29609c8b9f1e/9-1.png" /&#62;
&#60;img width="2476" height="1656" width_o="2476" height_o="1656" data-src="https://freight.cargo.site/t/original/i/94e4c9823a51122b7f8bd529982f54e149d1468e03671dca1c418ea19ed5d93e/8-1.png" data-mid="238305763" border="0"  src="https://freight.cargo.site/w/1000/i/94e4c9823a51122b7f8bd529982f54e149d1468e03671dca1c418ea19ed5d93e/8-1.png" /&#62;

Google ABC (Android Business &#38;amp; Communications)
	This project was part of a major design refresh for the Google ABC team's apps—Contacts, Dialer, and Messages—which were reborn with the new Material Design language.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; I worked closely with the ABC team's designers on the design of the Calling Card (a customizable feature in the Contact &#38;amp; Dialer app that allows users to set a full-screen image and stylized text for how a person’s information appears when they call). This was a key customizable feature, and as previous projects showed, customization has been one of the biggest identities for Google's devices, such as the Pixel phone, since 2023.
	For the Messages app, I focused on three main tasks. First, I updated and clarified ambiguous status indicators (read receipts) after exploring a variety of options. Second, I categorized the various banners that were being used unsystematically in the app (appearing in different locations in different contexts), created a design system for them, and refined their visuals to align with the new Material Design. In addition to the banners, I systemized other components such as cards as well, ensuring they were consistent with the banner’s new look.
	UI Design
UI System Design
2024 Fall—2025 Spring

</description>
		
	</item>
		
		
	<item>
		<title>Moody's</title>
				
		<link>https://wooksangkwon.com/Moody-s</link>

		<pubDate>Tue, 25 Jun 2024 01:36:07 +0000</pubDate>

		<dc:creator>Designer Wooksang Kwon</dc:creator>

		<guid isPermaLink="true">https://wooksangkwon.com/Moody-s</guid>

		<description>
	Moody’s—Brand Identity Renewal

	Moody’s is&#38;nbsp;one of the Fortune 500 companies with 20K+ employees, headquarter located in 7 World Trade Center. The company provides data, intelligence and analytical tools to help business and financial leaders make decisions.&#38;nbsp;




	The new visual identity gives Moody’s employees the ability to create a unique and consistent visual language that is distinctly Moody’s: bold, clear, and perceptive. It telegraphs structure, order and the ability to uncover meaning.
Moody’sMoody’s Brand Center


	Brand Identity Applications and Guidelines.
2023 Fall



	&#60;img width="7680" height="5120" width_o="7680" height_o="5120" data-src="https://freight.cargo.site/t/original/i/f90813490808c52806df7060b2f98665d8caaf256161a98bb0451cc3137cf09b/okok2.png" data-mid="213780459" border="0"  src="https://freight.cargo.site/w/1000/i/f90813490808c52806df7060b2f98665d8caaf256161a98bb0451cc3137cf09b/okok2.png" /&#62;
&#60;img width="18000" height="12000" width_o="18000" height_o="12000" data-src="https://freight.cargo.site/t/original/i/f1eb8657ba0f2debc24022ca51864fb5a3287d7150286dd62a65bf5f0b08a547/222-2.png" data-mid="213551489" border="0"  src="https://freight.cargo.site/w/1000/i/f1eb8657ba0f2debc24022ca51864fb5a3287d7150286dd62a65bf5f0b08a547/222-2.png" /&#62;&#60;img width="6300" height="4200" width_o="6300" height_o="4200" data-src="https://freight.cargo.site/t/original/i/90cb25e362be83c66a017bcd3801f1aafe280f2813f904246ede779ec1cbf3df/Frame-3.png" data-mid="213551477" border="0"  src="https://freight.cargo.site/w/1000/i/90cb25e362be83c66a017bcd3801f1aafe280f2813f904246ede779ec1cbf3df/Frame-3.png" /&#62;
	
&#60;img width="6300" height="4200" width_o="6300" height_o="4200" data-src="https://freight.cargo.site/t/original/i/3919040710497781feff1072f701cd4d2e1e9a2a759913693283806869f3d24d/Frame-1.png" data-mid="213551475" border="0"  src="https://freight.cargo.site/w/1000/i/3919040710497781feff1072f701cd4d2e1e9a2a759913693283806869f3d24d/Frame-1.png" /&#62;
&#60;img width="6300" height="4200" width_o="6300" height_o="4200" data-src="https://freight.cargo.site/t/original/i/e0ff936f6b07567444342ea9cb8b89707a4628e09775566f79290959cef24bfe/Frame-2.png" data-mid="213551476" border="0"  src="https://freight.cargo.site/w/1000/i/e0ff936f6b07567444342ea9cb8b89707a4628e09775566f79290959cef24bfe/Frame-2.png" /&#62;

	
&#60;img width="6300" height="4200" width_o="6300" height_o="4200" data-src="https://freight.cargo.site/t/original/i/2013113718cd6e62b3c92c1957818bd9eafcd79233e3053692f45ce7e7d40d67/Frame-5.png" data-mid="213551479" border="0"  src="https://freight.cargo.site/w/1000/i/2013113718cd6e62b3c92c1957818bd9eafcd79233e3053692f45ce7e7d40d67/Frame-5.png" /&#62;
&#60;img width="6300" height="4200" width_o="6300" height_o="4200" data-src="https://freight.cargo.site/t/original/i/3a619834ba33de923ae25b9e4c71d43ae8b4dc6fd7421e8c227bfc09752ac5b5/Frame-4.png" data-mid="213551478" border="0"  src="https://freight.cargo.site/w/1000/i/3a619834ba33de923ae25b9e4c71d43ae8b4dc6fd7421e8c227bfc09752ac5b5/Frame-4.png" /&#62;

	
&#60;img width="6300" height="4200" width_o="6300" height_o="4200" data-src="https://freight.cargo.site/t/original/i/8c9eb9de916fcb5725c409ce9257734a8034c4505558dc78c3f9f2b76e419a3d/Frame-6.png" data-mid="213551480" border="0"  src="https://freight.cargo.site/w/1000/i/8c9eb9de916fcb5725c409ce9257734a8034c4505558dc78c3f9f2b76e419a3d/Frame-6.png" /&#62;
&#60;img width="6300" height="4200" width_o="6300" height_o="4200" data-src="https://freight.cargo.site/t/original/i/236ef9bd3eabba4bc3d4c9717bd6ea47c9b472454a76e9d158fa7c774f2e90c5/Senior.png" data-mid="213551486" border="0"  src="https://freight.cargo.site/w/1000/i/236ef9bd3eabba4bc3d4c9717bd6ea47c9b472454a76e9d158fa7c774f2e90c5/Senior.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>KKLab—BarBuddy</title>
				
		<link>https://wooksangkwon.com/KKLab-BarBuddy</link>

		<pubDate>Sun, 27 Nov 2022 02:02:40 +0000</pubDate>

		<dc:creator>Designer Wooksang Kwon</dc:creator>

		<guid isPermaLink="true">https://wooksangkwon.com/KKLab-BarBuddy</guid>

		<description>
	KKLab—BarBuddy

	KKLab (a.k.a. KokKokLab)&#38;nbsp;is a tech start-up based in Seoul, South Korea. The first service showcased by the company is an AI-powered Bar Exam prep app called Byun-si KokKok, which can help users to solve AI-curated Bar Exam problems and provide their performance data.

	The dot (light/sparkle) on the Korean letter “콕” is designed to highlight the identity of the service, “콕콕,” which means “pinpointing.”
UX Design Process
lawkokkok.com

	Logotypes (KR &#38;amp; EN) +&#38;nbsp;AI Symbol
ApplicationBrand Identity Guideline
2020 Fall



	&#60;img width="9516" height="6342" width_o="9516" height_o="6342" data-src="https://freight.cargo.site/t/original/i/bedc6d7567be7a0087cddbd49364d53d46fc6a5ae6573cb4de1d12c0838a123d/Left-aligned.png" data-mid="163091193" border="0"  src="https://freight.cargo.site/w/1000/i/bedc6d7567be7a0087cddbd49364d53d46fc6a5ae6573cb4de1d12c0838a123d/Left-aligned.png" /&#62;
&#60;img width="18000" height="12000" width_o="18000" height_o="12000" data-src="https://freight.cargo.site/t/original/i/f1eb8657ba0f2debc24022ca51864fb5a3287d7150286dd62a65bf5f0b08a547/222-2.png" data-mid="165196304" border="0"  src="https://freight.cargo.site/w/1000/i/f1eb8657ba0f2debc24022ca51864fb5a3287d7150286dd62a65bf5f0b08a547/222-2.png" /&#62;&#60;img width="6300" height="4200" width_o="6300" height_o="4200" data-src="https://freight.cargo.site/t/original/i/90cb25e362be83c66a017bcd3801f1aafe280f2813f904246ede779ec1cbf3df/Frame-3.png" data-mid="162794483" border="0"  src="https://freight.cargo.site/w/1000/i/90cb25e362be83c66a017bcd3801f1aafe280f2813f904246ede779ec1cbf3df/Frame-3.png" /&#62;
	
&#60;img width="6300" height="4200" width_o="6300" height_o="4200" data-src="https://freight.cargo.site/t/original/i/3919040710497781feff1072f701cd4d2e1e9a2a759913693283806869f3d24d/Frame-1.png" data-mid="162794481" border="0"  src="https://freight.cargo.site/w/1000/i/3919040710497781feff1072f701cd4d2e1e9a2a759913693283806869f3d24d/Frame-1.png" /&#62;
&#60;img width="6300" height="4200" width_o="6300" height_o="4200" data-src="https://freight.cargo.site/t/original/i/e0ff936f6b07567444342ea9cb8b89707a4628e09775566f79290959cef24bfe/Frame-2.png" data-mid="162794482" border="0"  src="https://freight.cargo.site/w/1000/i/e0ff936f6b07567444342ea9cb8b89707a4628e09775566f79290959cef24bfe/Frame-2.png" /&#62;

	
&#60;img width="6300" height="4200" width_o="6300" height_o="4200" data-src="https://freight.cargo.site/t/original/i/2013113718cd6e62b3c92c1957818bd9eafcd79233e3053692f45ce7e7d40d67/Frame-5.png" data-mid="162794487" border="0"  src="https://freight.cargo.site/w/1000/i/2013113718cd6e62b3c92c1957818bd9eafcd79233e3053692f45ce7e7d40d67/Frame-5.png" /&#62;
&#60;img width="6300" height="4200" width_o="6300" height_o="4200" data-src="https://freight.cargo.site/t/original/i/3a619834ba33de923ae25b9e4c71d43ae8b4dc6fd7421e8c227bfc09752ac5b5/Frame-4.png" data-mid="162794485" border="0"  src="https://freight.cargo.site/w/1000/i/3a619834ba33de923ae25b9e4c71d43ae8b4dc6fd7421e8c227bfc09752ac5b5/Frame-4.png" /&#62;

	
&#60;img width="6300" height="4200" width_o="6300" height_o="4200" data-src="https://freight.cargo.site/t/original/i/8c9eb9de916fcb5725c409ce9257734a8034c4505558dc78c3f9f2b76e419a3d/Frame-6.png" data-mid="162794488" border="0"  src="https://freight.cargo.site/w/1000/i/8c9eb9de916fcb5725c409ce9257734a8034c4505558dc78c3f9f2b76e419a3d/Frame-6.png" /&#62;
&#60;img width="6300" height="4200" width_o="6300" height_o="4200" data-src="https://freight.cargo.site/t/original/i/236ef9bd3eabba4bc3d4c9717bd6ea47c9b472454a76e9d158fa7c774f2e90c5/Senior.png" data-mid="163082058" border="0"  src="https://freight.cargo.site/w/1000/i/236ef9bd3eabba4bc3d4c9717bd6ea47c9b472454a76e9d158fa7c774f2e90c5/Senior.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Samsung SDS—Brity RPA &#38; Assistant</title>
				
		<link>https://wooksangkwon.com/Samsung-SDS-Brity-RPA-Assistant</link>

		<pubDate>Thu, 22 Oct 2020 03:42:38 +0000</pubDate>

		<dc:creator>Designer Wooksang Kwon</dc:creator>

		<guid isPermaLink="true">https://wooksangkwon.com/Samsung-SDS-Brity-RPA-Assistant</guid>

		<description>
	Samsung SDS⁠—Brity RPA &#38;amp; Assistant

	Brity RPA is a customizable app that can help users automate their work process with no need for expertise in programming languages.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Users can easily design automation processes using intuitive GUI-based drag-and-drop features that work on various environments: Windows, Web, MS Excel, and key business systems such as ERP with the predefined activities offered.


	The three geometric figures with three colors represent the product’s user, creator, and AI. They are&#38;nbsp;different variables linked to each other, completing an automated system.Samsung SDS—Brity RPA
	Logo + LogotypeCharacterChatbot SymbolBrand Identity Guideline
2020 Fall

	&#60;img width="4500" height="3001" width_o="4500" height_o="3001" data-src="https://freight.cargo.site/t/original/i/eb4683806e70f23d7e4fd11c63bb6361191f06fb0022a041a1692b096baf0c79/SamsungSDS-05.png" data-mid="158987978" border="0"  src="https://freight.cargo.site/w/1000/i/eb4683806e70f23d7e4fd11c63bb6361191f06fb0022a041a1692b096baf0c79/SamsungSDS-05.png" /&#62;

	&#60;img width="4500" height="3001" width_o="4500" height_o="3001" data-src="https://freight.cargo.site/t/original/i/d220f54fe8f6235b81c529af4e1515222fa040139d937549976fa9ca62b96c5b/SamsungSDS-03.png" data-mid="158987827" border="0"  src="https://freight.cargo.site/w/1000/i/d220f54fe8f6235b81c529af4e1515222fa040139d937549976fa9ca62b96c5b/SamsungSDS-03.png" /&#62;
	&#60;img width="4501" height="3001" width_o="4501" height_o="3001" data-src="https://freight.cargo.site/t/original/i/95e30db20615ea4a850b2c71171d109ca9dbb1fb59ee1188b97988f253cd14f7/SamsungSDS2023-Recovered-14.png" data-mid="178807335" border="0"  src="https://freight.cargo.site/w/1000/i/95e30db20615ea4a850b2c71171d109ca9dbb1fb59ee1188b97988f253cd14f7/SamsungSDS2023-Recovered-14.png" /&#62;

	&#60;img width="4501" height="3001" width_o="4501" height_o="3001" data-src="https://freight.cargo.site/t/original/i/efe1a9d8c20815d1ae3e8bfd98352005978915f980cb8d3f548bc29c5cc1568b/SamsungSDS3.png" data-mid="159045434" border="0"  src="https://freight.cargo.site/w/1000/i/efe1a9d8c20815d1ae3e8bfd98352005978915f980cb8d3f548bc29c5cc1568b/SamsungSDS3.png" /&#62;
	
&#60;img width="4501" height="3001" width_o="4501" height_o="3001" data-src="https://freight.cargo.site/t/original/i/5e867883423ac1c5fe3db9db68de11ab22a61d9a59b8eb418e108dd2d9403951/SamsungSDS-06.png" data-mid="158987829" border="0"  src="https://freight.cargo.site/w/1000/i/5e867883423ac1c5fe3db9db68de11ab22a61d9a59b8eb418e108dd2d9403951/SamsungSDS-06.png" /&#62;
&#60;img width="4501" height="3001" width_o="4501" height_o="3001" data-src="https://freight.cargo.site/t/original/i/06b0a40a8ff182f8fd1ab27d24daa44f2a734fd76fa434e7f3408cb8ee76b308/SamsungSDS.png" data-mid="159015788" border="0"  src="https://freight.cargo.site/w/1000/i/06b0a40a8ff182f8fd1ab27d24daa44f2a734fd76fa434e7f3408cb8ee76b308/SamsungSDS.png" /&#62;


	&#60;img width="4501" height="3001" width_o="4501" height_o="3001" data-src="https://freight.cargo.site/t/original/i/8dabed351c4e83d3ad3937540fd000dcc036d7dee2ffe1f898a62974a6feb6d9/SamsungSDS2023-Recovered-23.png" data-mid="178807377" border="0"  src="https://freight.cargo.site/w/1000/i/8dabed351c4e83d3ad3937540fd000dcc036d7dee2ffe1f898a62974a6feb6d9/SamsungSDS2023-Recovered-23.png" /&#62;
	&#60;img width="4501" height="3001" width_o="4501" height_o="3001" data-src="https://freight.cargo.site/t/original/i/be80bdeaf59b0b1099ad0e1c0216e911d7d28e4ab020c577cc0cf97829ec7f3f/SamsungSDS2023-Recovered-1.png" data-mid="178807277" border="0"  src="https://freight.cargo.site/w/1000/i/be80bdeaf59b0b1099ad0e1c0216e911d7d28e4ab020c577cc0cf97829ec7f3f/SamsungSDS2023-Recovered-1.png" /&#62;

	&#60;img width="4501" height="3001" width_o="4501" height_o="3001" data-src="https://freight.cargo.site/t/original/i/a1dbebc231f774fbc71bbfb4b8842af72c7f824203a5546039853a8116261fa2/SamsungSDS-09.png" data-mid="158988185" border="0"  src="https://freight.cargo.site/w/1000/i/a1dbebc231f774fbc71bbfb4b8842af72c7f824203a5546039853a8116261fa2/SamsungSDS-09.png" /&#62;

	&#60;img width="4500" height="3001" width_o="4500" height_o="3001" data-src="https://freight.cargo.site/t/original/i/0a6a1306cd2f4e0b0db3cae341fbfa62d57ddfa94682663b3c3ad2ae77674c7d/SamsungSDS2023-Recovered-1-07.png" data-mid="178807300" border="0"  src="https://freight.cargo.site/w/1000/i/0a6a1306cd2f4e0b0db3cae341fbfa62d57ddfa94682663b3c3ad2ae77674c7d/SamsungSDS2023-Recovered-1-07.png" /&#62;
	&#60;img width="4501" height="3001" width_o="4501" height_o="3001" data-src="https://freight.cargo.site/t/original/i/52e2e9e255bcd0deaa7672cf78a58e08d43dbdfe627b3e786389c88d331b20f1/SamsungSDS2023-Recovered-1-08.png" data-mid="178807307" border="0"  src="https://freight.cargo.site/w/1000/i/52e2e9e255bcd0deaa7672cf78a58e08d43dbdfe627b3e786389c88d331b20f1/SamsungSDS2023-Recovered-1-08.png" /&#62;

	&#60;img width="920" height="920" width_o="920" height_o="920" data-src="https://freight.cargo.site/t/original/i/8c30a8de9a8e8d4db3469f118520b39630e7696143aa53207e82b1ff866d4c60/Untitled-2.gif" data-mid="187738415" border="0"  src="https://freight.cargo.site/w/920/i/8c30a8de9a8e8d4db3469f118520b39630e7696143aa53207e82b1ff866d4c60/Untitled-2.gif" /&#62;
	&#60;img width="920" height="920" width_o="920" height_o="920" data-src="https://freight.cargo.site/t/original/i/52b3b9fe248efccd3cc42a7e06db3f010abec77adcc5b992cb866186d0d77e7f/Untitled-4.gif" data-mid="187738417" border="0"  src="https://freight.cargo.site/w/920/i/52b3b9fe248efccd3cc42a7e06db3f010abec77adcc5b992cb866186d0d77e7f/Untitled-4.gif" /&#62;
	&#60;img width="920" height="920" width_o="920" height_o="920" data-src="https://freight.cargo.site/t/original/i/26512417765c227a8006b0594855ccaa6b0a6181d35b0daa0e447a7638cdc5fa/Untitled-3.gif" data-mid="187738414" border="0"  src="https://freight.cargo.site/w/920/i/26512417765c227a8006b0594855ccaa6b0a6181d35b0daa0e447a7638cdc5fa/Untitled-3.gif" /&#62;

	&#60;img width="4500" height="3001" width_o="4500" height_o="3001" data-src="https://freight.cargo.site/t/original/i/26f928b45cc133a9b7bd359bf5fa814129eced51c637b9dbdf71e9d8490a79c0/SamsungSDS-12.png" data-mid="158988049" border="0"  src="https://freight.cargo.site/w/1000/i/26f928b45cc133a9b7bd359bf5fa814129eced51c637b9dbdf71e9d8490a79c0/SamsungSDS-12.png" /&#62;
	&#60;img width="4501" height="3001" width_o="4501" height_o="3001" data-src="https://freight.cargo.site/t/original/i/eb4de875d8d51a3a1b0ba17e3b8b1b31c1a3eda71e694e319063a0d8bc75c1dd/SamsungSDS-13.png" data-mid="158988050" border="0"  src="https://freight.cargo.site/w/1000/i/eb4de875d8d51a3a1b0ba17e3b8b1b31c1a3eda71e694e319063a0d8bc75c1dd/SamsungSDS-13.png" /&#62;

	&#60;img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/1f2bec883e3e60c1936484212e0b8a6737145d5b0ff62770e51159b5f4bace25/Oh_Thumb.gif" data-mid="187578215" border="0"  src="https://freight.cargo.site/w/1000/i/1f2bec883e3e60c1936484212e0b8a6737145d5b0ff62770e51159b5f4bace25/Oh_Thumb.gif" /&#62;
	&#60;img width="1440" height="960" width_o="1440" height_o="960" data-src="https://freight.cargo.site/t/original/i/2b3b24bc50b5d4b4de5786b2b56c0d2f8bbc8761c54eb1c652c0d2a834429027/Untitled-1.gif" data-mid="187741476" border="0"  src="https://freight.cargo.site/w/1000/i/2b3b24bc50b5d4b4de5786b2b56c0d2f8bbc8761c54eb1c652c0d2a834429027/Untitled-1.gif" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Scopus IT</title>
				
		<link>https://wooksangkwon.com/Scopus-IT</link>

		<pubDate>Wed, 19 Aug 2020 06:27:03 +0000</pubDate>

		<dc:creator>Designer Wooksang Kwon</dc:creator>

		<guid isPermaLink="true">https://wooksangkwon.com/Scopus-IT</guid>

		<description>
	Scopus IT

	Scopus IT is a staffing company that offers a broad range of expertise in software development, data-driven management consulting, and IT staffing. The new logo is designed to reflect the company’s core value: connecting people to each other.scopusit.com


	
LogotypeLogo Animation
Website


Mobile Website2020 Summer

	
	


	&#60;img width="2560" height="1620" width_o="2560" height_o="1620" data-src="https://freight.cargo.site/t/original/i/537670ebbc00f31fdbc2a69d2a9c5905e17168ae96b16ff8006c01695abd2d1a/LogoAnimation10_Final2560.gif" data-mid="80273187" border="0"  src="https://freight.cargo.site/w/1000/i/537670ebbc00f31fdbc2a69d2a9c5905e17168ae96b16ff8006c01695abd2d1a/LogoAnimation10_Final2560.gif" /&#62;

	
&#60;img width="13214" height="8810" width_o="13214" height_o="8810" data-src="https://freight.cargo.site/t/original/i/693a65bf47451010eea636bd59e5c2008270bae75f9a43434d610629efd93919/fletcher_cargo-58.png" data-mid="80356207" border="0"  src="https://freight.cargo.site/w/1000/i/693a65bf47451010eea636bd59e5c2008270bae75f9a43434d610629efd93919/fletcher_cargo-58.png" /&#62;
&#60;img width="13213" height="8810" width_o="13213" height_o="8810" data-src="https://freight.cargo.site/t/original/i/78b6790fd7b4ed03e8f8c717df19ee0f6dbb59da80d89e1cdf6cdbaa4ae61522/fletcher_cargo-57.png" data-mid="80356206" border="0"  src="https://freight.cargo.site/w/1000/i/78b6790fd7b4ed03e8f8c717df19ee0f6dbb59da80d89e1cdf6cdbaa4ae61522/fletcher_cargo-57.png" /&#62;

	
&#60;img width="13213" height="8809" width_o="13213" height_o="8809" data-src="https://freight.cargo.site/t/original/i/b11faadf9a8e0930441c0bfa7e8f8059f5121b3aa00ea759933effc05ced7b87/fletcher_cargo-60.png" data-mid="80356172" border="0"  src="https://freight.cargo.site/w/1000/i/b11faadf9a8e0930441c0bfa7e8f8059f5121b3aa00ea759933effc05ced7b87/fletcher_cargo-60.png" /&#62;
&#60;img width="13213" height="8809" width_o="13213" height_o="8809" data-src="https://freight.cargo.site/t/original/i/0d5b9d3311a4ce53d243d0fd82ebdb078f9799d621309c5f597f33f305cc2475/fletcher_cargo-59.png" data-mid="80356174" border="0"  src="https://freight.cargo.site/w/1000/i/0d5b9d3311a4ce53d243d0fd82ebdb078f9799d621309c5f597f33f305cc2475/fletcher_cargo-59.png" /&#62;


	&#60;img width="2532" height="1688" width_o="2532" height_o="1688" data-src="https://freight.cargo.site/t/original/i/548660ca0c1c88b14d177be8925cc74d592246db82214be22e398a3d9eed5b10/ScFinaleeeeee.png" data-mid="85884238" border="0"  src="https://freight.cargo.site/w/1000/i/548660ca0c1c88b14d177be8925cc74d592246db82214be22e398a3d9eed5b10/ScFinaleeeeee.png" /&#62;

	&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c9efd4c37c369b30aace2a153be69f25285ef80089f09a5d0333cdc42e92f3bf/Animation_withText-4-Oct19.gif" data-mid="85997673" border="0"  src="https://freight.cargo.site/w/1000/i/c9efd4c37c369b30aace2a153be69f25285ef80089f09a5d0333cdc42e92f3bf/Animation_withText-4-Oct19.gif" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Tripfello: A Travelers’ Messenger</title>
				
		<link>https://wooksangkwon.com/Tripfello-A-Travelers-Messenger</link>

		<pubDate>Sun, 08 Jul 2018 20:45:52 +0000</pubDate>

		<dc:creator>Designer Wooksang Kwon</dc:creator>

		<guid isPermaLink="true">https://wooksangkwon.com/Tripfello-A-Travelers-Messenger</guid>

		<description>
	Tripfello

	Tripfello is an online platform designed to make adventure more accessible to travelers through human to human connections.
	Tripfello Mobile App2019 October

	



	&#60;img width="3038" height="1978" width_o="3038" height_o="1978" data-src="https://freight.cargo.site/t/original/i/f045e0bced03429759a97daffe51b2d739f896d81407d912be697607b3394e48/222-62.png" data-mid="79682220" border="0"  src="https://freight.cargo.site/w/1000/i/f045e0bced03429759a97daffe51b2d739f896d81407d912be697607b3394e48/222-62.png" /&#62;

	&#60;img width="2600" height="1734" width_o="2600" height_o="1734" data-src="https://freight.cargo.site/t/original/i/45ba4fe1e01503a0d4ae910f726ef909f08a936127139cd65882667196719ce9/cargowireframe.jpg" data-mid="79776866" border="0"  src="https://freight.cargo.site/w/1000/i/45ba4fe1e01503a0d4ae910f726ef909f08a936127139cd65882667196719ce9/cargowireframe.jpg" /&#62;
	&#60;img width="3051" height="2034" width_o="3051" height_o="2034" data-src="https://freight.cargo.site/t/original/i/c858db87449693da0dad556936b58d3b7206133670ff603a14221662b0e5f714/OrangePen4.jpg" data-mid="79208270" border="0"  src="https://freight.cargo.site/w/1000/i/c858db87449693da0dad556936b58d3b7206133670ff603a14221662b0e5f714/OrangePen4.jpg" /&#62;

	
&#60;img width="14630" height="9755" width_o="14630" height_o="9755" data-src="https://freight.cargo.site/t/original/i/ed2278bd191316f5cdf73b4cfbe439b0c63bbadaa8b74b6f58d982145ec9cde3/black3-2020August4-09.png" data-mid="79121006" border="0"  src="https://freight.cargo.site/w/1000/i/ed2278bd191316f5cdf73b4cfbe439b0c63bbadaa8b74b6f58d982145ec9cde3/black3-2020August4-09.png" /&#62;
&#60;img width="20652" height="13769" width_o="20652" height_o="13769" data-src="https://freight.cargo.site/t/original/i/cca49ef5b23572c15a608edf91b6cafd0426923edfd83190c34199fae767b946/black3-2020August-10.png" data-mid="79277654" border="0"  src="https://freight.cargo.site/w/1000/i/cca49ef5b23572c15a608edf91b6cafd0426923edfd83190c34199fae767b946/black3-2020August-10.png" /&#62;

	&#60;img width="3240" height="2160" width_o="3240" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7ab85ca04742d3bd76f6d2183d30ada0b61ac4bc23dd722daa4ba4ee7596212c/au.gif" data-mid="79671007" border="0"  src="https://freight.cargo.site/w/1000/i/7ab85ca04742d3bd76f6d2183d30ada0b61ac4bc23dd722daa4ba4ee7596212c/au.gif" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Universal Materiality</title>
				
		<link>https://wooksangkwon.com/Universal-Materiality-1</link>

		<pubDate>Fri, 04 Jan 2019 04:14:44 +0000</pubDate>

		<dc:creator>Designer Wooksang Kwon</dc:creator>

		<guid isPermaLink="true">https://wooksangkwon.com/Universal-Materiality-1</guid>

		<description>
	Universal Materiality

	Open Style Lab is a non-profit organization dedicated to creating functional wearable solutions for people of all abilities without compromising on style.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
I designed diverse graphics for Open Style Lab such as books, posters, pamphlets, and exhibition graphics. These outcomes applied the OSL’s brand guideline to create its consistent visual language.

	Book 1 (180 x 195mm)Book 2 (8.5 x 11 inches)Pamphlet (17 x 8.2 inches)Poster (24 x 36 inches)Red Wall (59 x 164 inches)

2018 July — 2019 JuneOpen Style Lab


	



	&#60;img width="4758" height="3171" width_o="4758" height_o="3171" data-src="https://freight.cargo.site/t/original/i/57ddc434b871dbb63d3ff3b414e2e305d3d0f9eb2da4c87bbf4d5fd6b7e6eb98/Group-38.png" data-mid="40367199" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/57ddc434b871dbb63d3ff3b414e2e305d3d0f9eb2da4c87bbf4d5fd6b7e6eb98/Group-38.png" /&#62;
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	<item>
		<title>Open Style Lab</title>
				
		<link>https://wooksangkwon.com/Open-Style-Lab</link>

		<pubDate>Sun, 01 Oct 2017 04:03:15 +0000</pubDate>

		<dc:creator>Designer Wooksang Kwon</dc:creator>

		<guid isPermaLink="true">https://wooksangkwon.com/Open-Style-Lab</guid>

		<description>
	Open Style Lab

	





















Open Style Lab is a non-profit organization dedicated to creating functional wearable solutions for people of all abilities without compromising on style.
I designed Open Style Lab’s brand identity to create a consistent brand message. The design guideline applied OSL’s slash symbol as a recognizable shape across various compositions and layouts.
	Open Style Lab New Logotype (Redesigned in 2018)&#60;img width="7006" height="2191" width_o="7006" height_o="2191" data-src="https://freight.cargo.site/t/original/i/e17a229d75465d66c42be406930a5e7585de6e0d5a0fcfcb6a69d8e5db34056d/5678-copy.png" data-mid="72565040" border="0"  src="https://freight.cargo.site/w/1000/i/e17a229d75465d66c42be406930a5e7585de6e0d5a0fcfcb6a69d8e5db34056d/5678-copy.png" /&#62;

	Logo AnimationDesign Guide
2018 July—2019 June


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